Communication Planning

We assist in developing effective messaging and planning concrete communication strategies for both domestic and international, as well as internal and external, target audiences

  1. Using a unique planning framework, we support organizing communication objectives and key messages, as well as selecting the most suitable media for the target audience.
  2. We produce integrated communication activities by leveraging the wide range of resources within the brand department, including advertising, public relations, events, and research, with a focus on digital media.

Key Achievements and Initiatives

Group Branding Outreach for PHD BC

Japan

TV Commercials
Website
Newspaper Advertorials
Media Collaborations
Web/SNS Advertising
Creation of internal PGI logo
guidelines and PGI portal site

Outside Japan

We roll out corporate branding campaigns in six regions and countries: USA, Europe, India, Vietnam, Brazil, and China.